Sunday, October 19, 2008
what I just posted
I am sorry if my post I just posted makes so sense... it is late, and I am going to edit it later.
Mad [Money] Men
OR How Advertisements Of Consumer Good/Services and Products are STILL Stuck In The 1950s
Ahhhh… home on a Saturday night eating rice at 10:40pm because I was too lazy to cook dinner, starring listlessly at the television screen (which happens to be on the Comedy Network). During my favourite part of telly watching [the commercials] there is one commercial that keeps playing and I find it slightly irritating. It was annoying the first time I saw it and it continues to be annoying after the 20th time.
There is a man, perplexed in his living room which is set up to look like the Bay Street stock market… there is a stock screen floating around and television screens everywhere, keeping him up-to-the-nano-second on the economy, only he hardly understands it. It is tearing him up inside… oh the humanity!
Suddenly, he relaxes slightly when his daughter comes in and informs him that dinner is ready. A pleasant distraction for a few minutes, until he gets mad at his wife for overcooking the carrots [this is only speculation since the commercial ends with him following his daughter out of the living room].
I have also noticed with the plethora of Standard Life financial billboards littered around TO that they seem to only feature men in their ads, with slogans about worrying financial woes.
Did I suddenly wake up and it was 1955? Perhaps not, but the values of that time seem to be creeping back, pr maybe they never left. My bet is on the latter. A lot of ads I have seen about money have shown men make the money and the wives (unseen) spend it, without a care in the world.
This annoys me because it projects two things;
1) That women obviously do not worry about their financial future… actually, what happens to the women that do not have a man to help guide them through the difficulties of fiscal responsibility? Can our non-male brains even process such information?
2) It projects the notion that in marriage men take all the financial responsibilities… like as if they take all the earning of their wives to invest in a company that produces glow in the dark beer labels. Men are the breadwinners after all.
A word to the media/marketing executives who come up with the ideas of these ingenious commercials (since I know they frequent my blog). Women worry about money just as much as men. Don’t be all stereotypical with the “Women are biologically bad at math” mumbo jumbo. I mean I have a [close to] $50,000 student loan to pay off.
-- unrelated topic: If you are feeling generous and are willing to give me money to pay off my loan, please e-mail me and we’ll talk --
On an ending note, think of all the “money matters” commercials dominated by men then think about all the commercials for cleaning products, other domestic things, family problems/matters, cooking, weight-loss and sanitary napkins that are dominated by women. In short; men are only interested in money and women in family/domestic responsibilities/cooking/looking weight and being pretty and having a happy period :)
Ahhhh… home on a Saturday night eating rice at 10:40pm because I was too lazy to cook dinner, starring listlessly at the television screen (which happens to be on the Comedy Network). During my favourite part of telly watching [the commercials] there is one commercial that keeps playing and I find it slightly irritating. It was annoying the first time I saw it and it continues to be annoying after the 20th time.
There is a man, perplexed in his living room which is set up to look like the Bay Street stock market… there is a stock screen floating around and television screens everywhere, keeping him up-to-the-nano-second on the economy, only he hardly understands it. It is tearing him up inside… oh the humanity!
Suddenly, he relaxes slightly when his daughter comes in and informs him that dinner is ready. A pleasant distraction for a few minutes, until he gets mad at his wife for overcooking the carrots [this is only speculation since the commercial ends with him following his daughter out of the living room].
I have also noticed with the plethora of Standard Life financial billboards littered around TO that they seem to only feature men in their ads, with slogans about worrying financial woes.
Did I suddenly wake up and it was 1955? Perhaps not, but the values of that time seem to be creeping back, pr maybe they never left. My bet is on the latter. A lot of ads I have seen about money have shown men make the money and the wives (unseen) spend it, without a care in the world.
This annoys me because it projects two things;
1) That women obviously do not worry about their financial future… actually, what happens to the women that do not have a man to help guide them through the difficulties of fiscal responsibility? Can our non-male brains even process such information?
2) It projects the notion that in marriage men take all the financial responsibilities… like as if they take all the earning of their wives to invest in a company that produces glow in the dark beer labels. Men are the breadwinners after all.
A word to the media/marketing executives who come up with the ideas of these ingenious commercials (since I know they frequent my blog). Women worry about money just as much as men. Don’t be all stereotypical with the “Women are biologically bad at math” mumbo jumbo. I mean I have a [close to] $50,000 student loan to pay off.
-- unrelated topic: If you are feeling generous and are willing to give me money to pay off my loan, please e-mail me and we’ll talk --
On an ending note, think of all the “money matters” commercials dominated by men then think about all the commercials for cleaning products, other domestic things, family problems/matters, cooking, weight-loss and sanitary napkins that are dominated by women. In short; men are only interested in money and women in family/domestic responsibilities/cooking/looking weight and being pretty and having a happy period :)
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